Loyalty programme for takeaways
Digital Loyalty Cards for Takeaways
Your customers order every Friday night. Make sure they keep ordering from you, not the competition. TapStamp gives your takeaway a digital stamp card that customers tap when they collect. Collect stamps, earn a free meal.
Why paper loyalty cards don't work for takeaways
Sound familiar? These are the problems TapStamp solves.
Delivery apps take 30% and own your customer
Just Eat and Deliveroo take 25 to 35% of every order. The customer is loyal to the app, not your shop. A customer who orders direct is worth roughly a third more to your bottom line on the same basket.
Collection customers get nothing for choosing direct
The customers who actually walk in and collect, the ones giving you the best margin, get the same experience as a first-timer. They have no incentive to keep choosing you over the takeaway next door.
Friday fills itself, Tuesday doesn't
Weekend evenings deliver 40 to 60% of weekly revenue. The midweek slots are underused and you have no channel to reach the Friday regulars who could also order on a Tuesday.
Someone orders once and disappears
A first-time customer tries your food, enjoys it, and then forgets. You have no phone number, no email, and no way to follow up before they default to the next listing on Just Eat.
How TapStamp works for takeaways
Three steps. No complicated setup. Go live the same day.
Customer taps the NFC pod
After they place an order, the customer holds their phone to the NFC pod. One tap, done.
Stamp collected instantly
A digital stamp is added to their card in the TapStamp app. They can see their progress towards the reward at any time.
Reward unlocked
Buy 9, get the 10th meal free. The customer redeems their reward in-app and keeps collecting towards the next one.
Why takeaways choose TapStamp
Built for real businesses on real high streets. Here is what you get.
- Shift customers from delivery apps to direct collection where the margin is yours
- Standard 9-stamp card that collection regulars actually finish
- Lapsed-customer push notifications to fill quiet midweek evenings
- Per-spend stamps so a £40 family order earns more than a single main
- Track which customers order weekly, fortnightly, or only on Fridays
- Sub-second NFC tap at the counter, no paper cards to lose
Loyalty programme economics for takeaways
Average UK takeaway order value sits around £15 to £22 for a single household order, with delivery platforms typically reporting £18 to £24 across UK orders in 2025 (MerchantSwitch). Group orders for a household of three or four push higher, often £25 to £40. Around 84 per cent of Britons ordered a takeaway in 2025 (Mintel), and a regular at any single shop typically orders twice a month, with weekend evenings the dominant occasion. Heavy users, often single-occupancy households, order weekly or more.
The economics that matter for takeaways aren't really visit frequency. They're platform commission.
Just Eat, Deliveroo and Uber Eats take 25 to 35 per cent of every order they send you. A customer who orders direct instead of through the app is worth roughly a third more to your bottom line on the same basket.
Run the maths against your own orders. A takeaway doing 60 orders a day, six days a week across 50 trading weeks turns over roughly £324,000 a year at an £18 average ticket. If your platform mix is around 60 per cent (typical for independent takeaways with active delivery accounts) at 30 per cent commission, that's roughly £58,000 a year handed to the platforms. Shifting just 15 per cent of platform orders to direct collection (where the loyalty card is actually visible) recovers around £8,700 a year. The loyalty programme isn't paying for itself on extra visits. It's paying for itself on the channel shift.
A standard 9 or 10 stamp card with one strong reward (free main, or a meal deal worth around £10) works well at this frequency. If your customer base skews to fortnightly orderers, layer in a small reward at stamp 3 (free side or drink) so the card still feels alive after a month.
Common reward structures for UK takeaways
Standard 9 or 10 stamp card with a single reward
Buy 9, get the 10th main free. The simplest mechanic, the easiest for customers to understand at the counter, and it works because takeaway customers visit often enough to actually finish the card. The long tail of independent takeaways have run this on paper for decades. TapStamp is the same proven mechanic, properly executed.
Multi-reward card for fortnightly customers
A small reward at stamp 3 (free chips, naan, drink, or side), a mid-tier at stamp 6 (free starter), and the headline at stamp 10 (free main or £10 off). The card carries on after each early redemption rather than resetting, so even a fortnightly customer is hitting something within six to eight weeks. Useful if your data shows a long tail of customers who order monthly rather than weekly.
Per-spend stamp rule for higher-ticket orders
Set the dashboard to one stamp per £15 or £20 spent. A household ordering £40 of food collects two stamps in one visit. This rewards the bigger orders that genuinely drive your margin without giving away the same stamp to a £6 chips-and-can order.
Weekday push tied to a prep-friendly menu item
Friday and Saturday fill themselves. Tuesday and Wednesday are where the lever is. Set a 21 or 30 day lapsed-customer threshold in the dashboard and push a midweek offer built around something you can batch-prep cheaply (curry night, family meal deal, two-for-one on a slow-moving menu line). This targets customers who've drifted without giving margin away to your Friday regulars who would have ordered anyway.
Everything you need to run a loyalty programme
NFC stamps, analytics, push notifications, and more. All included.
NFC Tap to Stamp
Customers tap their phone on your NFC pod. One tap, one stamp. No fuss.
Digital Stamp Cards
Multi-reward loyalty cards with your branding. Set rewards at multiple stamp positions so customers always have something within reach.
QR Code Fallback
A backup option when NFC is not available.
Business Analytics
See stamp activity, customer visits, redemption rates, and more at a glance.
Push Notifications
Send targeted messages directly to your customers' phones.
Birthday Rewards
Automatically send rewards on your customers' birthdays.
Why NFC beats paper cards and QR codes
TapStamp uses NFC tap-to-stamp technology. Here is how it compares.
NFC Tap
- Sub-second stamp
- No camera or scanning needed
- Tamper-proof and encrypted
- Works offline
- Feels premium
Paper Cards
- Lost, damaged, forgotten
- Easy to fake stamps
- No customer data
- Printing costs add up
- Looks outdated
QR Codes
- Requires camera and scanning
- Slower than NFC
- Can be screenshotted and shared
- Needs good lighting
- Feels transactional
Frequently asked questions
Common questions about loyalty cards for takeaways.
It doesn't pull them off directly. What it does is give them a reason to switch to direct collection or direct phone ordering once they know about the loyalty card. The pod sits at your collection counter and every customer collecting in person sees it, taps it, and starts collecting stamps that the delivery platforms can't replicate. Over time, the customers who realise they get a free meal every nine orders by collecting direct will shift the channel themselves. You're not fighting the platforms, you're giving customers a better deal for ordering with you directly.
Delivery customers can't tap a physical pod, so they won't earn stamps from a delivery order placed through Just Eat or Deliveroo. This is on purpose. The loyalty programme rewards the customers who give you the best margin (direct collection orders) and creates a visible incentive for delivery customers to start collecting in person when they can. Some takeaways drop a small printed card with their next delivery saying "tap in next time you collect for a free meal at stamp 9" to plant the seed.
The person who collects and pays at the counter is the one who taps the pod, so they get the stamp. For most takeaways this is the right outcome because that household member is the one making the ordering decision week to week. If you want to recognise larger group orders, set a per-spend rule in the dashboard (one stamp per £15 spent, for example) so a £40 family order collects two or three stamps in one go. That rewards the basket size honestly without needing every household member to have a card.
Not at all. The pod is a separate device on the counter and the cashier brings it forward when the order is being collected, regardless of how the customer paid. Cash-paying regulars get exactly the same stamp as card-paying ones.
No. The pod is standalone hardware that sits next to your card terminal on the counter. It doesn't talk to your EPOS, doesn't need access to your order data, and doesn't change how you currently take orders or process payments. This is deliberate. Most independent takeaway POS systems don't expose loyalty integrations cleanly, and waiting for that integration would mean you couldn't run a programme at all. Standalone hardware means you can be live the same day on whatever till system you already have.
Starter is £20/month, Growth is £35/month, and Scale is £50/month. All plans include a 30-day free trial and the setup fee includes your NFC pod.
Yes, customers use the free TapStamp app on iOS or Android. Signing up takes under 30 seconds with Google, Apple, or a phone number.
Ready to launch loyalty for your takeaways?
Start your 30-day free trial today. Set up takes minutes, not days.
