Loyalty programme for florists
Digital Loyalty Cards for Florists
Birthdays, anniversaries, date nights, just because. Your customers buy flowers more often than they think. TapStamp rewards every visit with a digital stamp. Collect enough and earn a free bouquet.
Why paper loyalty cards don't work for florists
Sound familiar? These are the problems TapStamp solves.
Months pass between occasions
Someone buys flowers for an anniversary in June and does not think about your shop again until Christmas. That six-month gap is where supermarkets and petrol stations steal the casual purchases in between.
Supermarket flowers are always within reach
Tesco bouquets sit next to the weekly shop. You need a reason for customers to make a separate trip when they could grab flowers in aisle three.
Standard loyalty cards don't fit low frequency
A casual buyer visiting three times a year sees "1 of 9" on her first visit and mentally writes it off. The reward is three years away. She will not wait.
No way to remind customers before key dates
Valentine's Day, Mother's Day, birthdays, anniversaries. You know the dates that matter but have no direct channel to remind your customers before they default to a supermarket bunch.
How TapStamp works for florists
Three steps. No complicated setup. Go live the same day.
Customer taps the NFC pod
After they buy flowers, the customer holds their phone to the NFC pod. One tap, done.
Stamp collected instantly
A digital stamp is added to their card in the TapStamp app. They can see their progress towards the reward at any time.
Reward unlocked
Free stem at stamp 3, free vase at stamp 6, free bouquet at stamp 9. The customer redeems their reward in-app and keeps collecting towards the next one.
Why florists choose TapStamp
Built for real businesses on real high streets. Here is what you get.
- Multi-reward card that gives the next occasion a reason to be with you
- Per-spend stamps so a £75 anniversary bouquet earns three stamps, not one
- Push notifications before Valentine's Day, Mother's Day, and key dates
- Birthday rewards that bring customers in without you needing to remember
- Track who buys often and who only appears at Mother's Day
- Compete with supermarket convenience by adding structured value
Loyalty programme economics for florists
Florist loyalty works best for shops with a strong everyday and gift-buying trade. If you're 70% wedding work or 70% funeral and sympathy, this page is honest with you upfront: stamp loyalty isn't the right tool for that customer profile because the visits don't repeat. The shops where TapStamp earns its keep are the ones with regular locals coming in for birthdays, dinner parties, anniversaries, and "just because" bouquets.
The everyday hand-tied bouquet sits at £25 to £50, with premium bouquets at £60 to £100, and wrapped boxes between £35 and £75. Sympathy work runs £40 to £100. A casual gift buyer comes in 2 to 6 times a year, mostly around occasions. Your regulars, the ones this works for, sit at the higher end of that range or above.
A typical UK indie florist turns over somewhere between £200,000 and £400,000 a year, depending on size and trading days. Even a modest retention uplift, pulling occasion buyers back for one or two extra visits a year, adds up. 5% on a £300,000 base is £15,000. 10% is £30,000.
Because frequency is the bottleneck, a multi-reward card is the right structure. Rewards at multiple stamp positions keep something within reach even for the buyer who only comes in three or four times a year.
Common reward structures for UK florists
Multi-reward occasion card (lead recommendation)
Set a small reward at stamp 3 (a free single stem or a bunch of seasonal foliage), a mid-tier at stamp 6 (10% off any bouquet, or a free vase with purchase), and the headline at stamp 9 (a free £30 hand-tied bouquet). The card carries on after each early reward, so the customer is never starting from zero. This structure suits the buyer who sees a small win on their second occasion, a real perk by their fourth, and a free bouquet by the time they've established a pattern with your shop.
Per-spend stamp card
Set the rule to one stamp per £25 spent. A £75 anniversary bouquet earns three stamps in one visit, which feels fair to the customer and reflects how varied florist basket sizes actually are. This works well for shops with a higher-ticket customer profile where one transaction can drive more progress than a flat per-visit card would.
Everything you need to run a loyalty programme
NFC stamps, analytics, push notifications, and more. All included.
NFC Tap to Stamp
Customers tap their phone on your NFC pod. One tap, one stamp. No fuss.
Digital Stamp Cards
Multi-reward loyalty cards with your branding. Set rewards at multiple stamp positions so customers always have something within reach.
QR Code Fallback
A backup option when NFC is not available.
Business Analytics
See stamp activity, customer visits, redemption rates, and more at a glance.
Push Notifications
Send targeted messages directly to your customers' phones.
Birthday Rewards
Automatically send rewards on your customers' birthdays.
Why NFC beats paper cards and QR codes
TapStamp uses NFC tap-to-stamp technology. Here is how it compares.
NFC Tap
- Sub-second stamp
- No camera or scanning needed
- Tamper-proof and encrypted
- Works offline
- Feels premium
Paper Cards
- Lost, damaged, forgotten
- Easy to fake stamps
- No customer data
- Printing costs add up
- Looks outdated
QR Codes
- Requires camera and scanning
- Slower than NFC
- Can be screenshotted and shared
- Needs good lighting
- Feels transactional
Frequently asked questions
Common questions about loyalty cards for florists.
A tap takes under a second, faster than a contactless card payment. The pod sits on your counter and the customer taps their phone after they've paid. On Valentine's, when you might be processing one bouquet every 30 seconds, a tap adds nothing meaningful to the queue. If a customer doesn't have the app, the cashier can skip the tap entirely and let them sign up later.
You set the rewards once in your dashboard, picking what sits at stamp 3, stamp 6, and stamp 9. Every customer's card runs against that same structure. When a customer redeems an early reward, the card carries on accruing towards the next one rather than resetting. The card only resets after the final reward is redeemed.
Stamp loyalty probably isn't the right tool for that customer profile. Two visits a year doesn't generate enough frequency to make a card feel meaningful. The push notification side of TapStamp is still useful for those customers though, since you can send a "Mother's Day order cut-off is Friday" message to everyone who has signed up, regardless of how often they actually buy.
Yes. Stamps are awarded on whatever transactions happen at your till, and Interflora orders that come through your shop are treated the same as any other sale. TapStamp sits independently of any network membership you already have.
Yes. Once a customer has tapped at least once, you'll see them in your business analytics: how often they're coming in, when they last visited, and their stamp progress. You won't get personal data beyond what they signed up with, but you'll know which customers are your high-frequency regulars versus which ones only show up at Mother's Day. That's the data most indie florists currently have no way of capturing on walk-ins.
Starter is £20/month, Growth is £35/month, and Scale is £50/month. All plans include a 30-day free trial and the setup fee includes your NFC pod.
Yes, customers use the free TapStamp app on iOS or Android. Signing up takes under 30 seconds with Google, Apple, or a phone number.
Ready to launch loyalty for your florists?
Start your 30-day free trial today. Set up takes minutes, not days.
