Digital Loyalty Cards for Aesthetics Clinics

Botulinum toxin is a prescription-only medicine and the CAP Code (Rule 12.12) and the Human Medicines Regulations 2012 prohibit promotion of POMs to the public. A cash-discount stamp card or "free Botox after X visits" mechanic would almost certainly be treated as promotion of a POM, with the ASA having ruled against indirect references including hashtags and implied ads. Dermal fillers are currently classified as medical devices rather than POMs, but the regulatory environment is tightening. The safe and recommended approach is to keep your loyalty programme on the non-prescription side: skincare retail, facials, peels, consultations, LED.

You set the rewards once in the dashboard and they apply to every client on that card. A typical aesthetics setup is three rewards on a 10-stamp card: a small skincare retail item at stamp 2, a free LED or consultation at stamp 5, a non-prescription treatment at stamp 10. When a client redeems the stamp-2 reward, her card carries on accruing towards stamp 5 and stamp 10 without resetting. The card only resets when the final reward is redeemed. There's no per-client configuration, which matters in a clinic where front-of-house is already managing consent forms, deposits and consultation paperwork.

This is one of the structural risks in aesthetics, especially for non-CQC settings where the clinical relationship is built around a single injector. Loyalty doesn't stop a determined practitioner taking her book, particularly given that injectables clients place enormous trust in a specific hand. What loyalty does is shift the named-client visit data and stamp progress onto the clinic rather than the practitioner's personal phone. Clients mid-card have unredeemed value with you. It's friction at the margin, not a wall.

At the end of the appointment when the client settles the balance and rebooks. The deposit covers the booking commitment, the stamp rewards the completed treatment. The pod stays at reception under your team's control and only comes out at the final transaction, so it's tied to a treatment that actually happened rather than one that might still cancel. The two-week toxin review appointment doesn't earn a stamp because no payment is taken.

For a 4-visit-a-year client, a 10-stamp headline reward is a 2.5-year commitment and won't feel reachable. This is exactly why the multi-reward structure matters in aesthetics. Stamp 2 lands within the first six months and gives the trial client a real reason to book the second appointment rather than drift. Stamp 5 lands inside 18 months. The headline reward at stamp 10 is the long-term anchor for the genuine regular. You can also run a shorter 6-stamp card if your client base skews towards the lower end of the frequency range, with rewards at stamps 2 and 6.

Starter is £20/month, Growth is £35/month, and Scale is £50/month. All plans include a 30-day free trial and the setup fee includes your NFC pod.

Yes, customers use the free TapStamp app on iOS or Android. Signing up takes under 30 seconds with Google, Apple, or a phone number.