Loyalty programme for gyms and fitness studios
Digital Loyalty Cards for Gyms and Fitness Studios
Gym members who attend regularly stay longer. Reward consistency. TapStamp lets members tap the NFC pod when they arrive, collect stamps, and earn rewards like free merchandise, personal training sessions, or membership discounts.
Why paper loyalty cards don't work for gyms and fitness studios
Sound familiar? These are the problems TapStamp solves.
Member churn
People sign up in January and cancel by March. Without engagement, members drift away and your revenue drops.
No attendance reward
Members pay the same whether they come twice a week or twice a year. There is no incentive to keep showing up.
Class no-shows
Members book classes and do not turn up. Empty spots that could have gone to someone else are wasted.
Hard to communicate with members
Email newsletters have low open rates. You need a direct way to reach active gym-goers.
How TapStamp works for gyms and fitness studios
Three steps. No complicated setup. Go live the same day.
Customer taps the NFC pod
After they check in at the gym, the customer holds their phone to your countertop NFC pod. One tap, done.
Stamp collected instantly
A digital stamp is added to their card in the TapStamp app. They can see their progress towards the reward at any time.
Reward unlocked
Collect 20 stamps, get a free PT session. The customer redeems their reward in-app and starts collecting again.
Why gyms and fitness studios choose TapStamp
Built for real businesses on real high streets. Here is what you get.
- Reward members who attend consistently
- Reduce churn by incentivising regular visits
- Send push notifications for new classes and offers
- Track attendance patterns across the week
- Promote personal training and merchandise
- Members tap in seconds on arrival
Everything you need to run a loyalty programme
NFC stamps, analytics, push notifications, and more. All included.
NFC Tap to Stamp
Customers tap their phone on your NFC pod. One tap, one stamp. No fuss.
Digital Stamp Cards
Beautiful, customisable loyalty cards with your branding. Customers track progress and redeem rewards in-app.
QR Code Fallback
A backup option when NFC is not available.
Business Analytics
See stamp activity, customer visits, redemption rates, and more at a glance.
Push Notifications
Send targeted messages directly to your customers' phones.
Birthday Rewards
Automatically send rewards on your customers' birthdays.
Why NFC beats paper cards and QR codes
TapStamp uses NFC tap-to-stamp technology. Here is how it compares.
NFC Tap
- Sub-second stamp
- No camera or scanning needed
- Tamper-proof and encrypted
- Works offline
- Feels premium
Paper Cards
- Lost, damaged, forgotten
- Easy to fake stamps
- No customer data
- Printing costs add up
- Looks outdated
QR Codes
- Requires camera and scanning
- Slower than NFC
- Can be screenshotted and shared
- Needs good lighting
- Feels transactional
Frequently asked questions
Common questions about loyalty cards for gyms and fitness studios.
Place it at reception or the entrance. Members tap when they arrive, the same way they would scan a membership card.
Free PT sessions, branded merchandise, smoothie bar credit, or a month membership discount all work well. Choose something that motivates attendance.
No. TapStamp is a loyalty layer on top of your existing membership. It rewards visits, not membership status.
Starter is £20/month, Growth is £35/month, and Scale is £50/month. All plans include a 30-day free trial and the setup fee includes your NFC pod.
Yes, customers use the free TapStamp app on iOS or Android. Signing up takes under 30 seconds with Google, Apple, or a phone number.
Ready to launch loyalty for your gyms and fitness studios?
Start your 30-day free trial today. Set up takes minutes, not days.
